In Japan, nature has long been revered. Shinto remains a key faith in the country, Trees and nature are central to Shinto, which holds the belief that spirits inhabit trees that reach one hundred years of age.

Yet by the 1980’s spending time in nature had reached unprecedented lows in…

The Gentle Fern
Small and delicate
Watches over the river beside me

Not like a night watchman might, you understand
More like the gentle consideration of a mother to her child
Concerned, not suffocating
She guides the river as it weaves along
Past her, past banks of green meadows and moss-lined rocks —…

Did you know, that as a species, we’ve spent almost 10 million years living within a woodland environment, yet only 11,000 outside? That’s the contrast between a one pence piece and a football pitch.

This tiny, yet enormous fact, blew my mind when I heard it a few years ago…

It may be that when we no longer know what to do
we have come to our real work,
and that when we no longer know which way to go
we have come to our real journey.
The mind that is not baffled is not employed. …

Here, by the sea, as I gaze out into the mist and the endless shimmering blues and greys, I feel inspired by the possibilities of this life, they are endless. But it’s not that easy is it? So often we keep going down the same old paths. …

I’m planning on learning something a little different in 2020, something known as the mythic imagination. It’s the foundation of a course run by writer, storyteller and psychologist, Sharon Blackie, as part of her academic and professional training in the fields of psychology, mythology and native traditions of the British…

A few weeks ago the Institute of Promotional Marketing ran a thought-leadership event in conjunction with the IPA on ‘The Future Of Sustainability: Why Reducing Your Impact On The Planet Needn’t Reduce The Impact Of Your Campaign’. Xavier Rees, the CEO of Havas London and I both spoke about the…

Justine Clement

FRSA. BCorp. Founder of @ThelifeAdv & @HappyPrizeCo,, and

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